Customer Insights Analyst II
Req #27285
To connect with us, visit www.gannett.com
Gannett is looking for a CUSTOMER INSIGHTS ANALYST. The ideal candidate is an analytics and excel expert with a love of data and a passion for digital media. We are looking for a strategic, analytical thinker, that is results and detail oriented, with a background in data analysis. Success in this role will require a great attention to detail, enthusiasm, drive for efficiency, and experience collaborating in a team environment. You will work with local sales executives by strategically understanding their advertisers’ business goals and challenges, compiling and analyzing research to determine opportunities, and developing a strategic execution that will drive results. You will leverage research tools to provide market overviews, segment information and/or proprietary data as needed for specified advertisers.
In this role, you will:
- Extract data to develop reports that provide insight and visualization into campaign performance relative to KPIs, projections and historical statistics.
- Perform analysis and provide recommendations to teams to make smart decisions based on data, not assumptions, to drive measurable results.
- Analyze, develop and distribute performance data analytics and regularly reviews and recommends revisions to increase effectiveness and efficiencies.
- Use ad serving and analytics platforms to implement, analyze, and report on Paid Media campaigns for clients across multiple verticals
- Update, compile, format, and summarize information to create spreadsheets, graphs and narratives for departmental presentations
- Perform problem analysis by investigating the root causes, summarizing findings for internal and external use and determining corrective actions to resolve them
- As this position is part of a dynamic, fast-growing department, the responsibilities will vary and are not limited to those defined.
Here’s what you need to have:
- Bachelor's or equivalent combination of education and experience.
- Impeccable organizational and project management skills with the ability to manage multiple projects simultaneously.
- Ability to work in a fast-paced environment and adapt to changing priorities.
- Microsoft Office knowledge – advanced PowerPoint and Excel preferred.
- Digital Media industry knowledge, with understanding of digital advertising, digital media strategy and standard media metrics.
- Strong analytical and math skills with an ability to translate numbers into meaningful information.
- Effective communication skills, including ability to read, write and comprehend clear and concise reports and correspondence.
- Ability to effectively present information in one-on-one and group situations to clients and employees.
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Other details
- Job Family Customer Insights
- Job Function Strategy
- Pay Type Salary
- Min Hiring Rate $65,000.00
- Max Hiring Rate $75,000.00